Digital Marketing Innovation in the Industrial Age 4.0

Digital Marketing is an internet technology for connecting consumers, suppliers, business partners, and employees using sales websites, intranets, extranets and supply chains, and IP electronic data. Digital marketing brings a change in traditional marketing principles.

With digital marketing, it makes it easier for producers and consumers to get their own benefits and satisfaction. There is also the application of digital broadcasting, namely in the health sector, infrastructure, MSMEs, aviation, culinary, and others. In this article, we will discuss the application of digital marketing that is expected to last for the next few years or new innovations in the future that can develop marketing systems.

Marketing is a social and managerial process for a person or group of organizations to get what they want by creating or exchanging the value of a product. Marketing in this era is different. Today, there is a need for innovative strategies to attract consumers and create benefits from relationships with consumers. Consumer desires will easily change over time, so marketing must be more dynamic in accordance with these changes. The internet is one of the most effective marketing tools used and in demand by consumers. In today’s era, the internet is one of the main needs, especially for marketing. The use of the internet in the world of marketing or web-based marketing is part of e-marketing.

E-marketing is a moving strategy element where marketing activities are carried out using computers in an internet-based environment. Today there are several large companies that use the internet as a marketing tool such as Google, Yahoo, Alibaba, Tokopedia, Amazon. In order for your e-marketing to be marketable, you need to use the lead conversion squared software. Marketing is now not sticking with the traditional way but has developed in a digital way. So do not be surprised if now many are doing business or buying and selling practices using the internet, which is called e-commerce. Because technology plays an important role in today’s marketing world and technology is very dynamic. Therefore, this time we will discuss some innovations for future marketing strategies.

Digital marketing is a term used for marketing activities for goods and services using digital technology to inform consumers. The internet is used as the main promotional medium, along with traditional advertising methods including TV, radio and others. Marketing includes a variety of methods such as company websites, online sales, email to customers, and buying with a cell phone. Digital marketing is the internet technology for connecting consumers, suppliers, business partners, and employees using sales websites, intranets, extranets and supply chains, and IP electronic data.

Some of the benefits of using digital marketing are that it is more efficient, saves time, can reach a wider market and can be better understood by the public. Digital marketing is more prospective to enable potential customers to obtain information. On the other hand, digital marketing makes it easy for business people to monitor or provide all the things potential customers want and need.

However, there are several challenges facing digital marketers, which are as follows:

  • Digital channel proliferation. Consumers use multiple and multiple digital channels in one device.
  • Intensifying competition. Digital channels are relatively inexpensive compared to traditional media, making them within reach of nearly every business and every circle. As a result, it becomes much more difficult to attract consumers’ attention.
  • The volume of data. Consumers leave various marks on their digital channels. Can help consumers in making the right decisions.

Before implementing digital marketing, it would be nice to make a plan first. An internet marketing plan will help define more specific e-marketing objectives and can develop strategies to ensure that sufficient resources are used to take advantage of the marketing opportunities that exist in the Internet system.

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