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Through the ups and downs, online purchasing is right here to remain; the future of retailing is in multi-channel distribution. Pure-play retailers that primarily sell online, had enjoyed a spike of their companies through the lockdowns but noticed transactions fall by 20% to 90% after that. Physical stores that supplied virtual shopping through the lockdowns had seen a 70% to 80% drop in business since early 2022; online business at meals and beverage (F&B) retailers had fallen by 50% to 60%.

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