Business Associates
The core transaction is the platform’s “factory”— the way in which it manufactures worth for its users. It is the method that turns potential connections into transactions. Getting the core transaction proper is an important a part of platform design, because the platform business will want its customers to repeat this course of over and over to generate and exchange value. Platform businesses additionally receive higher valuations than linear startups. The three most successful platforms so far are Google, Apple, and Facebook. The variety of platforms at the high of our financial system is growing fast.
Gustavson wishes to engage …