“With a big majority of the 1.three billion Chinese shoppers on WeChat, companies and brands vying for this necessary shopper market have no selection but to have interaction with the platform.” China, where WeChat has grown from a messaging platform to an all-in-one app or “super app,” has given social media platforms in the U.S. a blueprint for how to create a thriving e-commerce ecosystem, consultants said. Though social commerce in the united states is on the rise, it pales compared to the social commerce market in China.

“The programs we have expanded because of wants, too, in the course of the pandemic, and so they must be regularly funded,” said Bromberg, who serves as Chair of the Online Shop Committee for ALKC. With sales falling and needs rising, the nonprofit determined to launch an online option to reach more clients and make shopping more handy. “We are actually grateful …

Read More